March April May is a botanical boutique concept celebrating the prodigality of Spring and the magic of seeds bearing fruit from the dark, moist earth.

Projects always begin with the very organic process of putting pen to paper, whether or not the concepts evolve past the original once they move to the computer. I knew that this botanical boutique concept, inspired by the spice shop in the late nineties film Practical Magic needed to feel as natural and subtle as possible. A simple set of icons were developed and used along with a script that has elegant letter forms and a visual presentation of ink bleeding into a sophisticated, hand-made paper. The all-caps serif font used for the descriptor adds contrast and the timeless look of quality.